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Our story

Since 2014, Lift & Co. has connected the cannabis community in Canada. Launched by our founder Tyler Sookochoff, Lift & Co. was designed to be an online meeting place to share experiences, read industry news and discover strains. We were also Canada’s first website for product reviews that helped people find the right products for their needs.

Lift & Co. grew like, well, a weed. We realized it was time to bring our online community face-to-face with the cannabis companies they were reviewing. Our events team introduced the Lift & Co. Expos and the Lift & Co. Cannabis Business Conferences. But this was just the beginning—we also presented the Canadian Cannabis Awards, the first nation-wide event to celebrate cannabis excellence. Then we rolled out Lift & Co. Rewards, the first program in Canada to reward cannabis reviewers with product discounts. Our latest venture is Lift & Co.’s Cannabis Retail Certification Program, which helps public and private retailers educate and train their staff.

Suffice it to say, we’re busy. And we wouldn’t have it any other way.

Now that recreational cannabis is officially legal on October 17, 2018 in Canada, Lift & Co. is blazing ahead with our mission to help Canadians make better-informed decisions about cannabis products through superior information and data. We provide both crowdsourced and unbiased expert information about the cannabis industry, because that's what Canadians deserve.

Prohibition is over, and we’re just getting started.

There's a great group of people behind Lift & Co.

Meet our team

Your destination for cannabis reviews, rewards, events and more

Vision

To serve as the trusted authority on cannabis, globally.

Mission

To empower the cannabis industry to make better-informed decisions through superior information and data.

Events

Lift & Co. Expo is North America’s largest cannabis consumer trade show. Along with the Lift & Co. Business Conference and the Canadian Cannabis Awards, our events attract tens of thousands of visitors from around the globe and generate millions of media impressions.

Web

Lift.co hosts a first-of-its-kind product discovery tool, which maps thousands of crowdsourced reviews to personalized product recommendations. Cannabis consumers and would-be consumers can read reviews and enjoy expert commentary through our online publication, Lift & Co. Magazine.

Data

Lift Rewards, Canada's leading cannabis rewards program, powers loyal users and unique consumer insights. To date, over 70,000 reviews on legal cannabis products have been submitted to our platform.

Retail

Lift & Co.’s Cannabis Retail Certification Program, designed in an exclusive collaboration with MADD Canada, powers tomorrow’s retailers with best-in-class educational material and our proprietary product insights.